Founded in 2006, Brain Communication is planning and managing PR activities of many famous enterprises such as Phnom Penh Special Economic Zone (PPSEZ) . We asked a German managing director, Mr. Brinzer about the media industry, future goals and the thing he value the most. (Interviewed at: April, 2018)
Mr. Tassilo Brinzer: Managing Director of Brains communication.
We have a network of agents and contributors throughout all of ASEAN
Please tell us about your personal profile
I arrived in Cambodia in 2001 and started to work for Southeast Asia Globe in 2006. My background is in photography, having worked for a wide range of international media brands as a photo editor in the 90s and early 2000’s; as such I participated a lot in the development of new magazine titles for publishers in Germany. In 2010, we launched Discover Cambodia magazine, an annual luxury travel magazine that made a big impression on the market at the time, as it was the first publication to present Cambodia as a new, high end destination in Southeast Asia, showcasing the many faces of this beautiful country to a sophisticated international readership.
We later also introduced Focus Cambodia, an annual investment guide to the Kingdom promoting the many opportunities here as well as presenting projects and people that are shaping this fast growing economy.
Please tell us about your company
We produce magazines and websites for our publications and for clients of our custom publishing business, and also provide digital marketing services to promote these products and services. We have a network of agents and contributors throughout all of ASEAN who help us in acquiring content and advertising. At the heart of our business tough lies the aim to provide highest standards of journalism and writing, and we put a lot of effort into making sure that whatever we produce in Cambodia is on par with the best international standards. We also produce custom magazines for corporate clients who are looking for premium content to present their products, CSR activities or their brands in. We are doing this in Cambodia since 2006.
I believe that for high quality media, the market will continue to grow
Opportunities and challenges of the media industry in Cambodia
Cambodia’s media industry is, like most other sectors in Cambodia, very open to international investors. This is a huge plus for the sector, and as one can see there are many companies working in the field. However, as a German media professional living and working in Asia I must take note that certain journalistic standards and values are not the same everywhere. We try to include this into our processes. On the downsides I would say that Cambodians overall don’t read much in-depth – they like to consume news via short messages and focus mostly on the superficial such as in crime, politics etc. We would love to see more people read in general and are also tailoring our content more towards a wider readership. Our products are in English first as this is the international business language, but it does reduce our reach to the most educated in the Kingdom – a challenge on one hand, but of course it’s also a highly-sought after readership. On the business side the government needs to ensure that a level playing field is guaranteed for both international and local media firms.
What is your forecast for the media industry in Cambodia?
I believe that for high quality media, the market will continue to grow. More and more people speak and read English and are looking for quality information that has been vetted by experienced editors who follow highest standards. So for journalism and information providers with reliable information the market will grow. I believe that Cambodia, and in particular Phnom Penh, could fare very well in a range of media industries in the future and that the Cambodian capital could even become an important hub for a creative industry in the region. Projects such as The Factory are very encouraging in this context. It will be important to keep the Cambodian economy as open and welcoming to multinational investors as it has been in the past to ensure that a diversified creative scene can continue to grow here. Already in film production, advertising, animation, app development and other areas Cambodian companies are on a very high standard and compare increasingly well with their regional peers. There are more opportunities, but they need to be recognized and served.
We will open up for more investments in the near future, and are looking into language-specific content, too
What is your or your company’s future goal?
We are obviously looking to expand our digital footprint, just like all media producers, and to increase our regional outreach from here in Cambodia. 80% of our content is targeted at readers in other countries, and the growth potential there is of course enormous. There are many in the world who are interested in what is happening in this part of the globe. We will open up for more investments in the near future, and are looking into language-specific content, too. We believe in quality media and information, especially these days it is important to have a trustworthy source of information at your fingertips. We would like to be that source and grow our business around these parameters.
Please give us a message for readers who are advancing in Cambodia
Well to investors I would say look out for the right opportunity. The Kingdom continues to grow tremendously and that growth now also extends to more sectors. There are opportunities for big and small investors, each can carve out their own niche but it is very important to be well informed, to make enquiries and ensure that the right partners are found.
- Brains communication
- Marketing & Media